| Advanced Diploma in Mass Communication (Advertising) |
|
Students acquire greater depth of knowledge
and practical skills in this specialised field of
persuasive communication. |
With the advent of new information
technology and the growth of
electronic-commerce, students learn higher level computer
software usage to ensure industry competitiveness. |
Advertising is globalised and Internet-inclined, graduates are
hands-on in Web-design software and practically knowledgeable in International Advertising, Corporate
Communication, Advertising Management,
Advanced Copywriting, and
Translation.
|
| Academic and Professional Progression |
| The Advanced Diploma in Mass Communication (Advertising) is equivalent to a Bachelor Degree. | |
| a) | Advanced Diploma graduates can pursue
their 12-month Master of Arts in Communication,
Culture and Media in Coventry
University, UK. |
| b) | The Advanced Diploma in Mass
Communication (Advertising) is recognised
as suitable for progression to a Liverpool
John Moores University (JMU), UK degree
with prior credit. Advanced Diploma
graduates of this programme can obtain
the BA (Hons) Mass Communication Degree from JMU by completing the final semester (three months) of the programme at the university. |
| Career Prospects |
Employed in new electronic-media
industries, and traditional advertising firms, as media
planners, accounts executives, corporate communications executives,
copywriters, advertising and marketing managers, and creative directors. |
| Minimum Entry Requirements | |||
|
|||
| Course Schedule |
| Course
Schedule |
||
| Advanced
Diploma in Mass Communication (Advertising) |
||
| Unit Code | Unit Title | Credit |
| AHMC4004 | Communication Theories | 4 |
| AHMC4014 | Communication Research Methods | 4 |
| AHMC4234 | Electronic Commerce | 4 |
| AHMC4604 | Advanced Copy Writing | 4 |
| AELE3773 | English for Management (Social Science & Humanities) | 3 |
| AAMS4914 | Statistical Analysis for Communication | 4 |
| AHMC4044 | Cyber Laws and Mass Communication | 4 |
| AHMC5914 | Theory of Film | 4 |
| AHMC5634 | Media Aesthetics | 4 |
| AHMC5038 | Industrial Attachment | 8 |
| OR | ||
| AHMC5014 | Integrated Marketing Communication | 4 |
| AND | ||
| AHMC5094 | Interpersonal and Professional Communication | 4 |
| AEMS3113 | Moral dan Etika | 3 |
| AHMC4624 | International Advertising | 4 |
| AHMC4634 | Translation and Advertising | 4 |
| AHMC5004 | Corporate Communication | 4 |
| AHMC5614 | Creative Strategy for Advertising | 4 |
| AHMC5244 | Project | 4 |
| AHMC5624 | Advertising Management | 4 |
| AHMC5844 | Web-Page Design | 4 |