| Advanced Diploma in Mass Communication (Broadcast Communication) |
This course will enable students to acquire
greater depth of knowledge and skills in their
chosen field of specialisation. Emphasis is
placed on relevance of the units of study to
meet the needs of the broadcast industry in
Malaysia and within the global context. |
| Academic and Professional Progression |
The Advanced Diploma
in Mass Communication (Broadcast Communication) is equivalent to
a Bachelor Degree. |
|
| a) | Advanced Diploma graduates can pursue
their 12-month Master of Arts in Communication,
Culture and Media in Coventry
University, UK. |
| b) | The Advanced Diploma in Mass
Communication (Broadcast Communication)
is recognised as suitable for progression to
a Liverpool John Moores University (JMU),
UK degree with prior credit. Advanced
Diploma graduates of this programme can
obtain the BA (Hons) Mass Communication Degree from JMU by completing the final semester (three months) of the programme at the university. |
| Career Prospects |
Advanced Diploma graduates may find employment in TV and radio programme
production, disc jockeying and research writing for broadcast media, television,
radio. Internet-based businesses, production houses, advertising agencies and
company PR departments seek after these graduates. |
| Minimum Entry Requirements |
Diploma in Mass Communication (Broadcast
Communication) from TAR College or other equivalent
qualifications. |
| Course Schedule |
| Course
Schedule |
||
| Advanced
Diploma in Mass Communication (Broadcast Communication) |
||
| Unit Code | Unit Title | Credit |
| AEMS3113 | Moral dan Etika | 3 |
| AHMC4004 | Communication Theories | 4 |
| AHMC4014 | Communication Research Methods | 4 |
| AHMC4044 | Cyber Laws and Mass Communication | 4 |
| OR | ||
| AHLA4184 | Professional and Research Ethics in Social Science | 4 |
| AHMC5444 | PR, Advertising and Marketing | 4 |
| OR | ||
| AHMC5254 | Business and Electronic Commerce | 4 |
| AELE3773 | English for Management (Social Science & Humanities) | 3 |
| AAMS4914 | Statistical Analysis for Communication | 4 |
| AHMC4314 | Television Production | 4 |
| AHMC5004 | Corporate Communication | 4 |
| AHMC5304 | Advanced Radio Production | 4 |
| AHMC5324 | Film Appreciation, Criticism and Interpretation | 4 |
| AHMC5038 | Industrial Attachment | 8 |
| OR | ||
| AHMC5014 | Integrated Marketing Communication | 4 |
| AND | ||
| AHMC5094 | Interpersonal and Professional Communication | 4 |
| AHMC4324 | Production and Multimedia | 4 |
| AHMC4334 | Broadcast Journalism | 4 |
| AHMC5314 | Advanced Television Production | 4 |
| AHMC5334 | Cinematography and Visual Communication | 4 |
| AHMC5344 | Communication Technology: Policy and Planning | 4 |
| AHMC5244 | Project | 4 |