| Advanced Diploma in Mass Communication (Graphic Design) |
The Advanced Diploma in Mass
Communication (Graphic Design) course
aims to enhance students' practical skills in
the usage and manipulation of designs
software, and to assist them in fulfilling
corporate managerial roles in creative
designs, both in view of the growth of
Internet-based electronics-commerce
transactions. Students will also learn specialised design skills and software, including infographics, digital imaging, web-based desktop publishing, corporate identity and basic animation. |
| Academic and Professional Progression |
The Advanced Diploma
in Mass Communication (Broadcast Communication) is equivalent to
a Bachelor Degree. |
|
| a) | Advanced Diploma graduates can pursue
their 12-month Master of Arts in Communication,
Culture and Media in Coventry
University, UK. |
| b) |
The Advanced Diploma in Mass Communication (Graphic Design) is recognised as suitable for progression to a Liverpool John Moores University (JMU), UK degree with prior credit. Advanced Diploma graduates of this programme can obtain the BA (Hons) Mass Communication Degree from JMU by completing the final semester (three months) of the programme at the university. |
| Career Prospects |
Advanced Diploma graduates will acquire higher competitiveness in graphic
design, advertising and marketing organisations and, in addition, be able to
meet challenges of the new electronic media, in animations, web-site designs
and support staff managing E-commerce companies. |
| Minimum Entry Requirements |
|
Diploma in Mass Communication (Graphic Design) from
TAR College or other equivalent qualifications. |
| Course Schedule |
| Course
Schedule |
||
| Advanced
Diploma in Mass Communication (Graphic Design) |
||
| Unit Code | Unit Title | Credit |
| AHMC4004 | Communication Theories | 4 |
| AHMC4014 | Communication Research Methods | 4 |
| AHMC4804 | Infographics Design | 4 |
| AHMC5824 | Translation & Graphic Design | 4 |
| AELE3773 | English for Management (Social Science & Humanities) | 3 |
| AAMS4914 | Statistical Analysis for Communication | 4 |
| AHMC4044 | Cyber Laws and Mass Communication | 4 |
| AHMC4814 | Sales Promotion Design | 4 |
| AHMC4824 | Digital Imaging | 4 |
| AHMC5038 | Industrial Attachment | 8 |
| OR | ||
| AHMC5014 | Integrated Marketing Communication | 4 |
| AND | ||
| AHMC5094 | Interpersonal and Professional Communication | 4 |
| AEMS3113 | Moral dan Etika | 3 |
| AHMC2644 | Advertising Copy Writing | 4 |
| AHMC4834 | Publication Design | 4 |
| AHMC5004 | Corporate Communication | 4 |
| AHMC5814 | Animation | 4 |
| AHMC5244 | Project | 4 |
| AHMC5804 | Corporate Identity Design | 4 |
| AHMC5834 | Interactive Multimedia | 4 |