| Advanced Diploma in Mass Communication (Media Studies) |
The Advanced Diploma in Mass Communication
(Media Studies) is to enable students to acquire
greater depth of knowledge and skills in this
specialised field. Emphasis is placed on
relevance of the units of study to meet the
changing demands of the media industry. |
| Academic and Professional Progression |
| The Advanced Diploma in Mass Communication (Media Studies) is equivalent to a Bachelor Degree. | |
| a) | Advanced Diploma graduates can pursue
their 12-month Master of Arts in Communication,
Culture and Media in Coventry
University, UK. |
| b) | The Advanced Diploma in Mass
Communication (Media Studies) is
recognised as suitable for progression to a
Liverpool John Moores University (JMU), UK
degree with prior credit. Advanced Diploma
graduates of this programme can obtain the
BA (Hons) Mass Communication Degree from JMU by completing the final semester (three months) of the programme at the university. |
| Career Prospects |
Advanced Diploma graduates will acquire higher market competitiveness and
may find employment with media organisations, the press, advertising agencies,
public relations consultancy, event management and production houses at
executive level. |
| Minimum Entry Requirements |
| Diploma in Mass Communication (Media Studies) from TAR College or other equivalent qualifications. |
| Course Schedule |
| Course
Schedule |
||
| Advanced
Diploma in Mass Communication (Media Studies) |
||
| Unit Code | Unit Title | Credit |
| AHMC4924 | Comparative International Media | 4 |
| AHMC4004 | Communication Theories | 4 |
| AHMC4014 | Communication Research Methods | 4 |
| AHMC5904 | Media Technology and Society | 4 |
| AELE3773 | English for Management (Social Science & Humanities) | 3 |
| AAMS4914 | Statistical Analysis for Communication | 4 |
| AHMC4044 | Cyber Laws and Mass Communication | 4 |
| AHMC4914 | Media Audiences | 4 |
| AHMC5004 | Corporate Communication | 4 |
| AHMC5038 | Industrial Attachment | 8 |
| OR | ||
| AHMC5014 | Integrated Marketing Communication | 4 |
| AND | ||
| AHMC5094 | Interpersonal and Professional Communication | 4 |
| AEMS3113 | Moral dan Etika | 3 |
| AHMC4204 | Politics and the Media | 4 |
| AHMC5254 | Business and Electronic Commerce | 4 |
| AHMC5914 | Theory of Film | 4 |
| AHMC5924 | Advanced Electronic Media | 4 |
| AHMC5244 | Project | 4 |
| AHMC5454 | PR Campaign Planning and Management | 4 |
| AHMC5934 | Writing Strategy | 4 |