Students acquire higher level of specialization in practical and managerial public relations, to meet the needs of the corporate media and communication industry.

Students foster professionalism and ethic practices required in industries such as advertising, marketing, and corporate communication, both locally and internationally.

Graduates are trained in managerial PR skills to handle crisis management, corporate image-making, strategic campaign planning, and organisational communication.

The Advanced Diploma in Mass Communication (Public Relations) is equivalent to a Bachelor Degree.

Advanced Diploma graduates can pursue their 12-month Master of Arts in Communication, Culture and Media in Coventry University, UK.

The Advanced Diploma in Mass Communication (Public Relations) is recognised as suitable for progression to a Liverpool John Moores University (JMU), UK degree with prior credit. Advanced Diploma graduates of this programme can obtain the BA (Hons) Mass Communication Degree from JMU by completing the final semester (three months) of the programme at the university.

Employed in advertising and public relations industries, and in professions such as marketing, business/ product development, brand management, public affairs, corporate communication, and campaign management

Diploma in Mass Communication (Public Relations) from TAR College or other equivalent qualifications.