Schools > School of Social Science & Humanities > Diploma in Mass Communication
 
Advertising
 
Diploma in Mass Communication (Advertising)
 
Students acquire knowledge and practical skills in mass communication and advertising, to become advertising personnel who can conceptualize and visualize advertisements.
 
Graduates are competent to serve as copywriters, media-planners, accounts executives, advertising and marketing personnel.
 
They also acquire a better understanding of Malaysian multi-cultural society, enhance trilingual skills, and computer savviness.
 
 
Academic and Professional Progression
 
The standard of the Diploma in Mass Communication (Advertising) is equivalent to the 1st or even 2nd year of a relevant Bachelor Degree. Graduates can further their studies to:
 
a)
Advanced Diploma in Mass Communication (Advertising) at TAR College.
b)
Relevant Bachelor (Honours) Degree courses at Universiti Tunku Abdul Rahman (UTAR) or other universities on advanced standing / credit transfer.
 
   Career Prospects
 
Employed as advertising and promotions executives, copywriters, accounts executives, production assistants for print and/or electronic media, media planners, and marketing communicators.
 
     Minimum Entry Requirements
   
  • Sijil Pelajaran Malaysia (SPM) as follows:-
    		•
      (i)  5 credit passes in any arts/science subjects
      (ii) Pass in Bahasa Melayu^ and English Language
     
        OR
     
  • Certificate in Mass Communication (Advertising) from TAR College.
    		•
       
    ^ Students who do not have a credit pass in SPM Bahasa Melayu must complete and pass AEMS1022 Bahasa Melayu
     
    A pass in the General English course conducted by the Extra-Mural Studies Department (EMSD) is recognised as satisfying the English Language requirement for admission to the Diploma course.
     
        Course Schedule

    Course Schedule
    Diploma in Mass Communication (Advertising)
    Unit Code Unit Title Credit
    AACS1614 Introduction to Information Technology
    4
    AELE1023 English Language
    3
    AEMS2022 Hubungan Etnik
    2
    AHMC1074 Introduction to Mass Communication
    4
    AHMC1824 Design I
    4
    AHMC2624 Introduction to Advertising
    4
    AELE2163 English for Communication
    3
    AEMS2012 Bahasa Malaysia Lanjutan
    2
    AEMS1212 Tamadun Islam dan Asia
    2
    AACS1624 Introduction to Electronic Publishing
    4
    AHMC2814 Design II
    4
    AHMC2844 Photography
    4
    AHMC1084 Mass Media and Society
    4
    AHMC1134 Chinese Modern Writing #
    4
      OR  
    AHLA1034 Music Appreciation
    4
    AELE3073 English for Mass Communication
    3
    AHMC2034 Translation I : Bahasa Malaysia, English & Chinese #
    4
      OR  
    AHMC2054 Translation IB : Bahasa Malaysia and English
    4
    AHMC2114 Malaysia : Cultural & Religious Practices
    4
    AHMC2644 Advertising Copy Writing
    4
    AHMC3644 Media Planning
    4
    ABDT3533 Marketing
    3
    AHMC1144 Chinese Writing for the Mass Media #
    4
      OR  
    AHLA1024 Introduction to Drama
    4
    AHMC3054 Mass Media Law
    4
    AHMC3634 Multimedia Tools for Advertising
    4
    AHMC3654 Measurement of Media Effectiveness
    4
    AHMC2864 Commercial Design
    4
    AHMC3624 Creative Campaign Production
    4
      Co-curricular units (can be taken any time during the course)
    2
     Note
     # : Pre-requisite : SPM level pass Bahasa Cina