| Diploma in Mass Communication (Media Studies) |
The Diploma in Mass Communication (Media
Studies) course aims to promote literacy in an
information society where audiences are
frequently exposed to multifarious forms of media
content. There has been long-standing concern
over the negative effects of the traditional media
such as television and film. With the advent of
modern technology, new forms of mass media
have developed, transmitting messages at
greater speed and transcending international
boundaries. There are needs to create a greater
understanding of the mass media; their functions,
impact and the future direction of the media. |
| Academic and Professional Progression |
| The standard of the Diploma in Mass
Communication (Media Studies) is equivalent to
the 1st or even 2nd year of a relevant Bachelor
Degree. Graduates can further their studies to:
|
|
| a) | Advanced Diploma in Mass Communication (Media Studies) at TAR College. |
| b) | Relevant Bachelor (Honours) Degree
courses at Universiti Tunku Abdul Rahman
(UTAR) or other universities on advanced
standing / credit transfer. |
| Career Prospects |
|
Diploma graduates may seek employment in the mass media industry
such as advertising, public relations, newspaper, magazine, film
and broadcasting amongst others. They can be writers or 'producers' of information; be part of the creative team in bringing forth new ideas and concepts; and as educators. |
| Minimum Entry Requirements |
| Sijil Pelajaran Malaysia
(SPM) as follows:- |
|
| (i) | 5 credit passes in any arts / science subjects |
| (ii) | Pass in Bahasa Melayu^ and English Language |
| ^ Students who do not have a credit pass in SPM Bahasa Melayu must complete and pass AEMS1022 Bahasa Melayu | |
A pass in the
General English course conducted by the Extra-Mural Studies Department
(EMSD) is recognised as satisfying the English Language requirement
for admission to the Diploma course. |
|
| Course Schedule |
| Course
Schedule |
||
| Diploma
in Mass Communication (Media Studies) |
||
| Unit Code | Unit Title | Credit |
| AACS1614 | Introduction to Information Technology | 4 |
| AELE1023 | English Language | 3 |
| AEMS2022 | Hubungan Etnik | 2 |
| AHMC1074 | Introduction to Mass Communication | 4 |
| AHMC1104 | Introduction to Human Communication | 4 |
| AHMC2624 | Introduction to Advertising | 4 |
| AELE2163 | English for Communication | 3 |
| AEMS2012 | Bahasa Malaysia Lanjutan | 2 |
| AEMS1212 | Tamadun Islam dan Asia | 2 |
| AHMC2424 | Public Relations | 4 |
| AHMC2914 | The Print Media | 4 |
| AHMC2944 | Film and Society | 4 |
| AHMC1084 | Mass Media and Society | 4 |
| AHMC2924 | The Modern Electronic Media | 4 |
| AELE3073 | English for Mass Communication | 3 |
| AHMC2114 | Malaysia: Cultural & Religious Practices | 4 |
| AHMC3114 | Malaysian National Goals & Programmes | 4 |
| AHMC3914 | Media Literacy | 4 |
| AHMC1134 | Chinese Modern Writing # | 4 |
| OR |
||
| AHLA1034 | Music Appreciation | 4 |
| AHMC2034 | Translation I: Bahasa Malaysia, English and Chinese # | 4 |
| OR |
||
| AHMC2054 | Translation IB: Bahasa Malaysia and English |
|
| AHMC2464 | Public Opinion & Persuasion | 4 |
| AHMC3054 | Mass Media Law | 4 |
| AHMC3924 | Writing for the Mass Media | 4 |
| AHMC1144 | Writing for the Chinese Mass Media # |
4 |
| OR |
||
| AHLA1024 | Introduction to Drama | 4 |
| AHMC2954 | Cybersociety & Communication | 4 |
| AHMC3074 | Mass Media Research | 4 |
| Co-curricular units (can be taken any time during the course) | 2 |
|
| Note | |
# : |
Pre-requisite : SPM level pass Bahasa Cina |