Schools > School of Social Science & Humanities > Diploma in Mass Communication
 
Public Relations
 
Diploma in Mass Communication (Public Relations)
 
Students acquire knowledge and practical skills in mass communication, persuasion, advertising, and events management-presenting this 'package' to various public professionally.
 
Students foster practical skills in formulating media strategies and corporate information package, managing PR campaigns and organising press conferences and exhibitions, to become capable media practitioners, communication facilitators and event managers.
 
Graduates are managerially professional: maintaining mutually beneficial management-employee relations, and assisting corporations adjust positively to changing public opinion, laws and business environment.
 
    Academic and Professional Progression
 
The standard of the Diploma in Mass Communication (Public Relations) is equivalent to the 1st or even 2nd year of a relevant Bachelor Degree. Graduates can further their studies to:
a) Advanced Diploma in Mass Communication (Public Relations) at TAR College.
b)
Relevant Bachelor (Honours) Degree courses at Universiti Tunku Abdul Rahman (UTAR) or other universities on advanced standing / credit transfer.
   
    Career Prospects
 
Diploma graduates may find employment in public relations departments, advertising agencies, marketing, human resources, events management, consulting firms, hotels and various service industries.
 
    Minimum Entry Requirements

  • Sijil Pelajaran Malaysia (SPM) as follows:-
    •   (i)  5 credit passes in any arts / science subjects
      (ii) Pass in Bahasa Melayu^ and English Language
     
        OR
     
  • Certificate in Mass Communication (Public Relations) from TAR College.
    		•
     
    ^ Students who do not have a credit pass in SPM Bahasa Melayu must complete and pass AEMS1022 Bahasa Melayu
     

    A pass in the General English course conducted by the Extra-Mural Studies Department (EMSD) is recognised as satisfying the English Language requirement for admission to the Diploma course.
     
        Course Schedule

    Course Schedule
    Diploma in Mass Communication (Public Relations)
    Unit Code Unit Title
    Credit
    AACS1614 Introduction to Information Technology
    4
    AACS2614 Introduction to Electronic Commerce
    4
    AELE1023 English Language
    3
    AEMS2022 Hubungan Etnik
    2
    AHMC1074 Introduction to Mass Communication
    4
    AHMC2924 The Modern Electronic Media
    4
    AELE2163 English for Communication
    3
    AEMS2012 Bahasa Malaysia Lanjutan
    2
    AACS1624 Introduction to Electronic Publishing
    4
    AHMC2424 Public Relations
    4
    AHMC3054 Mass Media Law
    4
    AHMC1134 Chinese Modern Writing #
    4
      OR
     
    AHLA1024 Introduction to Drama
    4
    AEMS1212 Tamadun Islam dan Asia
    2
    AHMC1084 Mass Media and Society
    4
    AELE3073 English for Mass Communication
    3
    AHMC2034 Translation I: Bahasa Malaysia, English & Chinese #
    4
      OR
     
    AHMC2054 Translation IB: Bahasa Malaysia and English
     4
    AHMC2414 Public Relations Strategies & Tools
    4
    AHMC2444 Public Speaking
    4
    AHMC3114 Malaysian National Goals and Programmes
    4
    AHMC1144 Chinese Writing for the Mass Media
    4
      OR
     
    AHLA1014 Introduction to Psychology
    4
    AHMC2434 Public Relations Writing
    4
    AHMC2464 Public Opinion & Persuasion
    4
    AHMC3224 Production and Publication
    4
    AHMC3614 Media & Advertising
    4
    AHMC2114 Malaysia: Cultural & Religious Practices
    4
    AHMC2474 Public & Media Relations
    4
      Co-curricular units (can be taken any time during the course)
    2
     Note
     # :
    Pre-requisite : SPM level pass Bahasa Cina