/?mӕtә/:Graphic Design & Creative Multimedia Degree Showcase 2017

Images: (1) Group photo of TAR UC staff members and final year Graphic Design and Multimedia students at the /’m?tә/ showcase. (2) Students attending pre-briefing by Mr Bernard Kong (seated on a chair), Programme Leader of Multimedia Design before the event. (3) /’m?tә/” showcase at KL East Gallery.

Images: (4) Poster of /’m?tә/ showcase. (5) Ms Dearna Kee June Chen, Dean of FSAH (leftmost) and Ms Teng Sok Hooi, Associate Dean of Creative Arts (rightmost) posing with proud student and parent. (6) Great support from Programme Leaders & Lecturers (standing from left to right) Pn Nurulhuda Binti Zainudin, Ms Tan Yar Shi, Mr Foo Yi Chyuan, Ms Ooi Siew Fong, Mr Royer Wan, Associate Professor Dr Hj Ruslan Rahim, member of the Programme Advisory Panel (PAP), and En Mohamed Asri Ahmad, Creative Industry Expert, (squatting from left to right) Mr Tham Chen Tong and Mr Bernard Kong.

(7) Multimedia students presenting their work to Associate Professor Dr Hj Ruslan Rahim (standing second from right) member of the Programme Advisory Panel.

(8) En Mohamed Asri Ahmad (in maroon shirt), Creative Industry Expert viewing through student’s work while Mr Royer Wan (leftmost), lecturer looks on.

(9) & (10) Booth design, project and portfolio display showcased by Bachelor of Design (Hons) in Graphic Design students to public audiences.

Photo credit: Robinson Soo Kuan Yee, TAR UC student - Bachelor of Design (Hons) in Graphic Design.


The Creative Arts graduate showcase was presented with great success by the Faculty of Social Science, Arts & Humanities (‘FSAH’), showcasing final year projects by Bachelor of Design (Honours) in Graphic Design and Bachelor of Creative Multimedia (Honours) students with the support of Creative Arts Society (CAS) as the students had reached the ultimate journey of their professional practice with TAR UC, and they marked this milestone by presenting their masterpieces. This year, the showcase was held at KL East Gallery from 27 till 29 April 2017.

Associate Professor Dr Hj Ruslan Rahim, member of the Programme Advisory Panel (PAP), and En Mohamed Asri Ahmad, Creative Industry Expert were invited to the showcase to view and provide their feedback on the students’ works.  Students also demonstrated their progress through their works to both Internal and External Moderators, while industry partners scouted for talents at the same time.

/’m?tә/” is this year’s exhibition theme, derived from the word “matter”. The idea of symbol “?” was incorporated into the showcase logo. The merging of “a” and “e” represents joint efforts of two different disciplines – Graphic Design and Multimedia Design. It portrays the coming-of-age of young design graduates, as they emerge as highly polished designers ready to embark on a journey into their future careers.

Another dimension of “?” is related to its meaning as an encoding symbol, through which information is converted into a particular form. In this case, the forms  take the shape of unique visual communication designed by TAR UC Creative Arts students  as shown in their projects ranging from mobile game, UI design, short film, projection mapping, animation, motion graphic, web and interactive content, photography to print design, delivered through various mediums  such as traditional methods and digital platforms. .

The annual design showcase not only serves as an open portfolio review platform but also an excellent opportunity for TAR UC design graduates to exchange creative ideas with family, friends and peers, as well as  networking with local professionals and members of the public.