Bachelor of Business (Honours) in Marketing

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Bachelor of Business (Honours) in Marketing (N/342/6/0083)

Career Prospects:
Graduates of Bachelor of Business (Hons.) in Marketing can seek employment in the areas of sales, market research, advertising and promotion, retail and distribution, international marketing, product development as well as self employment.

It is designed to:

  1. Produce graduates who possess intellectual, creative and cognitive skills that are essential in enhancing their abilities to analyse, critically assess and recommend solutions to marketing-related problems and issues.
  2. Produce graduates who have positive attitude, professional and ethical values and essential soft skills to function effectively in a globalised environment.
  3. Produce graduates with strong sense of entrepreneurial spirit and equipped with critical thinking, reasoning, managerial and entrepreneurial skills that will prepare them well for both employment and self-employment.
  4. Provide students with an educational experience that motivates them to pursue higher level of studies and lifelong learning.

IT Fundamentals and Applications
Business Communication
Business Statistics
Principles of Accounting
Business Mathematics
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Advertising and Promotion
Human Resource Management
Management Information Systems
Elective I

Operations Management
Principles of Finance
Elective II
Project Paper 
Pricing Strategy
Product Management
Strategic Planning and Management
Business Research
Customer Relationship Management
Strategic Marketing & Decision Making
Integrated Marketing Communications
Digital Marketing
International Marketing Strategy
Social Commerce
Applied Marketing Research
Industrial Training


Compulsory Courses:
English Language, English for Communication, English for Management, Tamadun Islam dan Asia, Critical Thinking, Hubungan Etnik, Contemporary Malaysian Issues, Bahasa Kebangsaan A, Co-curricular.

Graduates of Bachelor of Business (Hons.) in Marketing are able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.