Bachelor of Business (Honours) in Marketing

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Programme:
Bachelor of Business (Honours) in Marketing (N/342/6/0083)

Intake:
May and October

Duration:
3 years

Campus:
KL Main Campus

It is designed to:

  1. Produce graduates who possess intellectual, creative and cognitive skills that are essential in enhancing their abilities to analyse, critically assess and recommend solutions to marketing-related problems and issues.
  2. Produce graduates who have positive attitude, professional and ethical values and essential soft skills to function effectively in a globalised environment.
  3. Produce graduates with strong sense of entrepreneurial spirit and equipped with critical thinking, reasoning, managerial and entrepreneurial skills that will prepare them well for both employment and self-employment.
  4. Provide students with an educational experience that motivates them to pursue higher level of studies and lifelong learning.

IT Fundamentals and Applications
Business Communication
Business Statistics
Principles of Accounting
Microeconomics
Macroeonomics 
Business Mathematics
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Advertising and Promotion
Human Resource Management
Management Information Systems
Elective I

Operations Management
Principles of Finance
Elective II
Project Paper 
Pricing Strategy
Product Management
Strategic Planning and Management
Business Research
Customer Relationship Management
Strategic Marketing & Decision Making
Integrated Marketing Communications
Digital Marketing
International Marketing Strategy
Entrepreneurship 
Social Commerce
Applied Marketing Research
Industrial Training

 

Compulsory Courses:
English Language, English for Communication, English for Management, Tamadun Islam dan Asia, Critical Thinking, Hubungan Etnik, Contemporary Malaysian Issues, Bahasa Kebangsaan A, Co-curricular.

AR

Exemptions awarded by the following professional body:

  • The Chartered Institute of Marketing (CIM)

Click here for more information about accreditation.

Graduates of Bachelor of Business (Honours) in Marketing are able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.

For more information about Dual Award, click here

Graduates of Bachelor of Business (Honours) in Marketing can seek employment in the areas of sales, market research, advertising and promotion, retail and distribution, international marketing, product development as well as self employment.

Contact Us


FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-4145 0241 /(6)011-10548256
FAX: 603-4142 092
EMAIL : fafb@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
General / Programme Enquiry