Diploma in Business Studies (Marketing)

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing

Diploma in Business Studies (Marketing)

Career Prospects:
Graduates Diploma in Business Studies (Marketing) can seek employment in areas such as sales, market research, advertising and promotion, retail and distribution, international marketing, product development at the sub-professional level as well as self employment.

Introduction to Accounting 
Quantitative Studies 
Introduction to Organisation & Management 
Fundamentals of Accounting 
IT Fundamentals and Applications
Fundamentals of Marketing 
Introduction to E-Commerce 
Basic Management Principles
Fundamentals of Selling 
Principles of Retail Management

Services Marketing
IS for Marketing & Management
Consumer Behaviour
Fundamentals of Finance
Business Law 
Marketing Research
International Marketing
Marketing Environment
Ethics for Business 
Marketing Strategy
Marketing for Stakeholders


Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, Co-curricular

Graduates of Diploma in Business Studies (Marketing) can proceed to Year 2 of the TAR UC Bachelor of Business (Hons.) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UC or other universities on credit transfer.

Click here for more progression pathways.