Diploma in Business Studies (E-Commerce & Marketing)

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

Diploma in Business Studies (E-Commerce & Marketing)

Career Prospects:
Graduates of Diploma in Business Studies (E-Commerce & Marketing) can seek employment in almost every sector of e-business such as tourism, hospitality, electrical and electronics, information technology, communications, media, banking and finance, education, insurance, travel, entertainment, advertising and promotion, market research, consumer services, retail at the sub-professional level as well as self employment.

Introduction to Accounting 
Quantitative Studies 
Introduction to Organisation & Management 
Fundamentals of Accounting 
IT Fundamentals and Applications
Fundamentals of Marketing 
Introduction to E-Commerce
Web Page Design 
Basic Management Principles 
Fundamentals of Selling

IS for Marketing & Management 
IT Applications for Marketing 
Consumer Behaviour 
Fundamentals of Finance 
Business & Cyber Law 
Marketing Research 
Web Design for Marketing 
International Marketing
Ethics for Business  
Marketing Strategies for E-Commerce
Setting Up An Online Business


Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, Co-curricular

Graduates of the Diploma in Business Studies (E-Commerce & Marketing) can proceed to Year 2 of the TAR UC Bachelor of Business (Hons.) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UC or other universities on credit transfer.

Click here for more progression pathways.