Bachelor Degree

Bachelor of Business (Honours) in Marketing

Programme Overview:

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

May and October

3 years

KL Main Campus (R/342/6/0083)(09/23)(MQA/FA3916)


 Find out more information about Coventry University.

Educational Objectives:

It is designed to:

  1. Produce graduates who possess intellectual, creative and cognitive skills that are essential in enhancing their abilities to analyse, critically assess and recommend solutions to marketing-related problems and issues.
  2. Produce graduates who have positive attitude, professional and ethical values and essential soft skills to function effectively in a globalised environment.
  3. Produce graduates with strong sense of entrepreneurial spirit and equipped with critical thinking, reasoning, managerial and entrepreneurial skills that will prepare them well for both employment and self-employment.
  4. Provide students with an educational experience that motivates them to pursue higher level of studies and lifelong learning.
Programme Outline:

IT Fundamentals and Applications 
Business Communication
Quantitative Methods
Principles of Accounting
Elective I/ Elective II
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Advertising and Promotion
Human Resource Management
Management Information Systems
Retail Management

Operations Management
Principles of Finance
Case Study
Project Paper 
Pricing Strategy
Product Management
Strategic Planning and Management
Business Research
Customer Relationship Management
Strategic Marketing & Decision Making
Integrated Marketing Communications
Digital Marketing
International Marketing Strategy
Social Commerce
Applied Marketing Research
Industrial Training
Elective III / Elective IV 

Compulsory Courses:
English Language, English for Communication, English for Management, Tamadun Islam dan Asia, Critical Thinking, Hubungan Etnik, Contemporary Malaysian Issues, Bahasa Kebangsaan A, *Co-curricular.

*Co-Curricular Courses can be taken in any semester of the study

Exemption and Progression:

Exemptions awarded by the following professional body:

  • The Chartered Institute of Marketing (CIM)

Click here for more information about accreditation.


Graduates of Bachelor of Business (Honours) in Marketing are able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.

Minimum Entry Requirements:



a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.

b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.

c) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.

d) Equivalent qualifications/ qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

e) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements. 

 Find out more about AELE0364 English Language.

 Find out more about AMMS0104 General Mathematics. 

Career Prospects:

 Graduates of Bachelor of Business (Honours) in Marketing can seek employment in the following areas:

  • Sales and Marketing
  • Market Research
  • Advertising and Promotion
  • International Marketing
  • Product Development & etc
Fees & Financial Aid:

Estimated Total Fees: RM34,200 (Malaysian Student), RM50,900 (International Student)

The estimated total fees may vary by 10%. 

For more information on Fees, click here.

 Merit scholarship

To find out more, click here.

Other scholarship

To find out more, click here.

Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.

Contact Us


TELEPHONE: +603-4145 0241 /(6)011-10548256
FAX: 603-4142 092

8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
General / Programme Enquiry