Bachelor Degree

Bachelor of Business (Honours) International Business Management

Programme Overview:

This programme aims to produce graduates who are equipped with the knowledge and core competencies and dispositions required of business personnel working in competitive business environment in this globalised world.

May and October

3 years

Penang Branch Campus (N/345/6/1054)(08/22)(MQA/FA7544)


 Find out more information about Coventry University.

Educational Objectives:

It is designed to:

  1. Produce graduates who are knowledgeable and technically competence in international business involved in cross border transactions.
  2. Produce graduates who are capable of solving international business related issues innovatively, creatively and ethically through sustainable approach.
  3. Produce graduates who are competent practitioner who leads and engages in teams in problem solving tasks across disciplines through analytical thinking and effective communicative abilities.
  4. Produce graduates who are able to demonstrate entrepreneurship skills and recognise the need to pursue higher level of studies and lifelong learning.
Programme Outline:

IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting                
Principles of Management
Principles of Marketing
Organisation Behaviour 
Commercial Law
Elective I
Elective II
Elective III
Elective IV
Management Information System
Business Research
Industrial Training

Cross Cultural Management
Principles of Finance
Operations Management
Strategic Planning and Management
Global Economics
International Marketing
Challenges of Business in Emerging Markets
Export and Import Management
Negotiation and Dispute Management
Global Business Strategy
Research Project on International Business Issues
Business Ethics
International Finance
Human Resource Management
Global Business 

Compulsory Courses:
English Language, English for Communication, English for Management, Tamadun Islam dan Asia, Critical Thinking, Hubungan Etnik, Contemporary Malaysian Issues, Bahasa Kebangsaan A, *Co-curricular.

*Co-Curricular Courses can be taken in any semester of the study


Graduates of Bachelor of Business (Honours) International Business Management are able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.

For more information about Dual Award, click here

Minimum Entry Requirements:



a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.

b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.

c) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.

d) Equivalent qualifications/ qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

e) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements. 

 Find out more about AELE0364 English Language.

 Find out more about AMMS0104 General Mathematics. 

Career Prospects:

 Graduates of Bachelor of Business (Honours) International Business Management may seek employment with any organisations, local or international in the following areas:

  • International Business Administration and Management
  • International Sales and Marketing
  • International Business Consultancy
  • Business Development
  • International Trading
  • International Liaison & etc
Fees & Financial Aid:

Estimated Total Fees: RM34,300 (Malaysian Student)

The estimated total fees may vary by 10%. 

For more information on Fees, click here.

 Merit scholarship

To find out more, click here.

Other scholarship

To find out more, click here.

Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.

Contact Us


TELEPHONE: +603-4145 0241 /(6)011-10548256
FAX: 603-4142 092

8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
General / Programme Enquiry