Diploma

Diploma in Business Studies (E-Commerce and Marketing)

 
Programme Overview:

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

 Intake:
May and October (May intake for Main campus, Penang and Perak Branch Campus, while October intake is only applicable in Perak Branch Campus)

 Duration:
2 years

 Campus:
KL Main Campus KPT/JPS(R/340/4/0290)08/23, Penang KPT/JPS(R/340/4/0308)09/23 and Perak KPT/JPS(R/340/4/0316)09/23 Branch Campus

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Programme Outline:

Introduction to Accounting 
Microeconomics 
Quantitative Studies 
Introduction to Organisation & Management 
Fundamentals of Accounting 
IT Fundamentals and Applications
Macroeconomics 
Fundamentals of Marketing 
Introduction to E-Commerce
Web Page Design 
Basic Management Principles 
Fundamentals of Selling

IS for Marketing & Management 
IT Applications for Marketing 
Consumer Behaviour 
Fundamentals of Finance 
Business & Cyber Law 
Marketing Research 
Web Design for Marketing 
International Marketing
Ethics for Business  
Marketing Strategies for E-Commerce
Setting Up An Online Business
Entrepreneurship

 

 Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Progression:

Graduates of the Diploma in Business Studies (E-Commerce and Marketing) can proceed to Year 2 of the TAR UC Bachelor of Business (Honours) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UC or other universities on credit transfer.

Click here for more progression pathways.

Minimum Entry Requirements:

Note:

a.) SPM holders must have at least a pass in Bahasa Malaysia and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.

b.) Students without a credit in SPM Bahasa Malaysia are required to pass Bahasa Kebangsaan A before the award of Diploma.

c.) Equivalent qualifications/ qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

d.) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements. 

 Find out more about AELE0364 English Language (1119 Level)

Career Prospects:

 Graduates of Diploma in Business Studies (E-Commerce and Marketing) can seek employment in almost every sector of a e-business such as:

  • Tourism
  • Hospitality
  • Electrical and Electronics
  • Information Technology
  • Communications
  • Media
  • Banking and Finance
  • Education
  • Insurance
  • Travel
  • Entertainment
  • Advertising and Promotion
  • Market Research
  • Consumer Services
  • Retail at the Sub-professional Level & etc
Fees & Financial Aid:

Estimated Total Fees: RM16,100 (Malaysian Student), RM28,600 (International Student)

The estimated total fees may vary by 10%. 

For more information on Fees, click here.

 Merit scholarship

To find out more, click here.

 Other scholarship

To find out more, click here.

 Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.

Contact Us


FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-4145 0241 /(6)011-10548256
FAX: 603-4142 092
EMAIL : fafb@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
General / Programme Enquiry