Diploma

Diploma in Marketing

 
Programme Overview:

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing

 Intake:
June and November (November intake only for KL main campus)

 Duration:
2 years

 Campus:
KL Main Campus (R2/342/4/0162)(08/28)(AA0069), Perak (R2/342/4/0157A)(09/28)(MQA/FA 1075)and Sabah (R2/0415/4/0301A)(12/28)(AA0123) Branch Campuses

PR

 Find out more information about Coventry University.

Programme Outline:

Principles of Accounting
Economics 
Quantitative Studies 
Introduction to Business 
IT Fundamentals and Applications
Fundamentals of Finance
Fundamentals of Marketing 
Introduction to E-Commerce 
Principles of Management
Fundamentals of Selling 
Principles of Retail Management
Introduction to Human Resourse Management

Services Marketing
Workplace Communication
Digital and Business Transformation
Business Law 
Marketing Research
International Marketing
Customer Relationship Management
Ethics for Business 
Marketing Strategy
Entrepreneurship
Operation Management
Social Media Marketing
Sustainable Marketing

 

 Compulsory Courses:

English for Tertiary Studies, Penghayatan Etika dan Peradaban, Academic English, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, Co-curricular.
Progression:

Graduates of Diploma in Marketing can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer.

Click here for more progression pathways.

Minimum Entry Requirements:

DMK

Note:

a.) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.

b.) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.

c.) Equivalent qualifications/ qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

d.) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements. 

Career Prospects:

 Graduates Diploma in Marketing can seek employment in areas such:

  • Sales
  • Market Research
  • Advertising and Promotion
  • Retail and Distribution
  • International Marketing
  • Product Development at the Sub-professional Level & etc
Fees & Financial Aid:

Estimated Total Fees: RM17,600 (Malaysian Student), RM33,600 (International Student)

The estimated total fees may vary by 10%. 

For more information on Fees, click here.

Merit scholarship

To find out more, click here.

Other scholarship

To find out more, click here.

Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.

Contact Us


FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-4145 0241 /(6)011-10548256
FAX: 603-4142 092
EMAIL : fafb@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UMT
General / Programme Enquiry