Digital business transformation will be the ultimate challenge in change management. It has tremendous impact on the industry structure and strategic positioning. In view of this, FAFB aims to provide insight and strategies that focus on digital transformation and innovation in the continuously changing market dynamics. The Centre will be providing market opportunity solutions to navigate the digital transformation, business model innovation, customer insights and competitive strategy; and establish collaborative partnership with industries, businesses, academics, researchers, government and non-government organisations. In addition, the Centre will also provide training, workshop and consultancy services to our staff, students, and other stakeholders in order to cultivate a strong consultancy and research culture in the Faculty.
Location: FAFB, Block SA, TAR UC East campus
ii. Vision Statement
The Centre strives to become the leading research consortium that provides distinguished leadership, exceptional research, technological innovation, professional advice, consultancy and training in the areas of digital business. It can be achieved by collaborating with world leading research and development centre that consist of experts with different research clusters and expertise to produce top tier research.
iii. Rationale and Research Plan
The Centre aims to:
The Centre will collaborate with other research centres within inside and outside the University College to conduct research on issues related to digital business. Also, the Centre will offer comprehensive consultancy services with regards to the development of digital business transformation and analyze the best practices from different markets locally and globally.
iv. Research Centre Members and Terms of Reference
Research Centre Members
Terms of Reference
v. Operation and Activities
The main focus of the centre is to produce high quality training and consultancy as well as research, training and consultancy depending on their areas of specialization. To improve lecturers’ research skill and to elevate staff strength, Centre will organize training, seminar, and workshops on the area of digital business from time to time.
vi. Funding, Facilities and Equipment
The Centre will use the existing facilities and available funds including licensed software provided by main campus.
FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
53300 KUALA LUMPUR
TELEPHONE: +603-4145 0241 /(6)011-10548256
FAX: 603-4142 092
EMAIL : firstname.lastname@example.org
8.30am - 5.30pm (Monday - Friday)