Bachelor Degree

Bachelor of Public Relations (Honours)


Programme Overview:

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Duration and Offered In:

3 Years 

  • Kuala Lumpur Main Campus KPT/JPS(N/321/6/0101)10/18-May intake

Minimum Entry Requirement for Bachelor Degree Programmes (MER)-PDF

Career Prospects:

  • PR Department and Consultancy
  • Ads and Marketing Firm
  • Media Companies
  • Event Management
  • Human Resources
  • Hotels
  • Banks
  • A Myriad of Service Providers

Programme Outline:

• Introduction to Mass Communication
• Introduction to Public Relations
• Public Speaking for PR
• Public Relations Strategies & Tools
• Public Relations Writing
• Public Opinion & Persuasion
• Media Law & Ethics
• Media Relations
• Desktop Publishing OR Basic Photography for PR
• Communication Theories
• Communication Research Methods
• Theories, Roles & Models of PR
• PR and New Media
• Advanced PR Writing
• Media Planning for PR
• Introduction to Integrated Marketing Communication
• Socio-Cultural Communication OR Globalisation & Communication
• Industrial Attachment
• PR for Non-Profit
• Crisis Management in PR
• Introduction to Corporate Communication
• PR Campaign Planning & Management
• Public Relations Project I
• Statistical Analysis for Communication
• Introduction to Organisational Communication OR Psychology for   
   Communication
• Publication for PR OR Multimedia Tools for PR
• Public Relations Project II
• PR Practices in Malaysia

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Contact Us


FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
FAX: 603-41423166 / 018 925 1001
EMAIL : fcci@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
General / Programme Enquiry