Diploma

Diploma in Mass Communication (Public Relations)


 Programme Overview:

This programme develops students’ knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies and tools, PR writing, media relations, media and advertising, public opinion and public speaking. Students’ experiential skills are enhanced via case studies, events and internship.

 Duration and Offered In:

2 Years 

  • Kuala lumpur Main Campus KPT/JPS/(N/342/4/0073)08/18
  • May intakes
  • Penang Branch Campus KPT/JPS/(N/342/4/0075)09/18-May intakes
  • Perak Branch Campus KPT/JPS/(N/342/4/0077)09/-May& October intakes
  • Johor Branch Campus KPT/JPS/(N/342/4/007909/18-May& October intakes

Minimum Entry Requirement for Diploma Programmes (MER)PDF

 Career Prospects:

• Public relations
• Advertising
• Marketing communication
• Events management
• Media
• Hospitality
• Customer relations

 Academic Progression

Graduates may be admitted into Year 2 of Bachelor of Communication (Honours) in Media Studies.

 Programme Outline:

• Introduction to Mass Communication
• Introduction to Information Technology
• Chinese Writing for Mass Media OR Introduction to Drama
• Mass Media & Society
• Introduction to Electronic Publishing
• Public Relations
• The Modern Electronic Media
• Basic Photography
• Malaysia: Cultural and Religious Practices
• Public Relations Writing
• Public Speaking
• Public Opinion & Persuasion
• Consumer Behaviour
• PR Strategies & Tools
• Public & Media Relations
• Media & Advertising
• Communication Law
• Translation: BM, English & Chinese OR Translation: BM & English
• Production and Publication
• Malaysian Constitutional Framework & Policies
• Internship

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Pengajian Malaysia 2, Bahasa Kebangsaan
    A, English for Communication, Social and Work Etiquette, Civic
    Consciousness and Volunteerism, English for IELTS, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Contact Us


FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

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General / Programme Enquiry