Programme Outline:

• Introduction to Mass Communication 
• Fundamentals of Advertising 
• Design Fundamentals 
• Advertising & Society 
• Fundamentals of Photography 
• Media Planning for Advertising 
• Basic Copywriting
• Consumer Behaviour and Culture 
• Communication Theories 
• Communication Research Methods 
• Advanced Copywriting 
• Advanced Photography 
• TVC Production 
• Theories of Advertising 
• Media Audiences / Media Aesthetics
• Visual Communication 
• Statistical Analysis for Communication 
• Translation and Advertising 
• Advertising Industrial Attachment 
• Creative Strategy for Advertising 
• Codes and Practices of Advertising 
• Multimedia Production for Advertising 
• Advertising and New Media / Art Direction for Advertising
• Advertising Project I 
• Advertising Project II 
• Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

• Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements:

Career Prospects:

• Account Executives
• Media Planners
• Copywriters
• Advertising & Promotion Personnel
• Social Media Executives

Fees & Financial Aid:

Estimated Total Fees:

• RM 34,600 (Malaysian Students), RM51,600 (International Students)
• The estimated total fees may vary by 10%.

For more information on fees, click here.

• Merit scholarship

To find out more, click here.

• Other scholarship

To find out more, click here.

Financial Aid

• For PTPTN, click here.
• For Study Loan, click here.

For more information on Financial aid, click here.

Contact Information: