Bachelor Degree

Bachelor of Communication (Honours) in Advertising


 
Programme Overview:

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Duration:  

3 Years

Intake: 

YEAR 1 : JUNE & NOV
YEAR 2 : JUNE & NOV

Campus:

Kuala Lumpur Main Campus (R/321/6/0097)(09/23)(MQA/FA 3878)

General Progression Route:

Programme Outline:
  • Introduction to Mass Communication 
  • Fundamentals of Advertising 
  • Design Fundamentals 
  • Advertising & Society 
  • Fundamentals of Photography 
  • Media Planning for Advertising 
  • Basic Copywriting
  • Consumer Behaviour and Culture 
  • Communication Theories 
  • Communication Research Methods 
  • Advanced Copywriting 
  • Advanced Photography 
  • TVC Production 
  • Theories of Advertising 
  • Digital Marketing / Web Design for Advertising  
  • Visual Communication 
  • Statistical Analysis for Communication 
  • Translation and Advertising 
  • Advertising Industrial Attachment 
  • Creative Strategy for Advertising 
  • Codes and Practices of Advertising 
  • Multimedia Production for Advertising 
  • Advertising and New Media / Art Direction for Advertising
  • Advertising Project I 
  • Advertising Project II 
  • Accounts Management for Advertising / International Advertising

Compulsory courses:

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2, Falsafah dan Isu Semasa / Philosophy and Contemporary Issues, Critical Thinking, Bahasa Kebangsaan A, Contemporary Malaysian Issues, Co-curricular, English For Tertiary Studies, Academic English, English For Career Preparation

Entry Requirements:
Career Prospects:
  • Advertising Account Executives
  • Media Planners
  • Copywriters
  • Advertising & Promotion Personnel
  • Social Media Executives
  • Digital Marketing Executives
  • Creative Director
  • Talent Executives
  • Multimedia Content Creator
  • Market & Consumer Analyst

Fees & Financial Aid:

Estimated Total Fees: RM 34,600 (Malaysian Students), RM60,500 (International Students)

The estimated total fees may vary by 10%.

For more information on fees, click here.

To find out more, click here.

  • Other scholarship

To find out more, click here.

Financial Aid

For more information on Financial aid, click here.

Contact Information:
Advertising
Ms. Cindy Poh Huay Yuet
Ext No.: 3744
Email: pohhy@tarc.edu.my
Ms. Josephine Ng Pei Yin
Ext No.: 3616
Email: ngpeiyin@tarc.edu.my

Contact Us


FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3583, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UMT
General / Programme Enquiry