Bachelor Degree

Bachelor of Public Relations (Honours) - Kuala Lumpur Main Campus


Bachelor in Public Relations (Honours) - Penang Branch Campus

Programme Overview:

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Duration:

3 Years 

Intake:

YEAR 1 : JUNE (KL&PG)
YEAR 2 : JUNE (KL&PG)

*Only offered in Kuala Lumpur main Campus (KL) & Penang Branch (PG)

Campus:

Kuala Lumpur Main Campus (R/321/6/0101)(10/23)(MQA/FA 3940)

Penang Branch Campus (N/321/6/0251)(01/25)(MQA/FA 12307)

General Progression Route: 

Programme Outline:
• Introduction to Communication Theories
• Introduction to Public Relations
• Public Speaking for PR
• Public Relations Strategies & Tools
• Public Relations Writing
• Public Opinion & Persuasion
• Media Law & Ethics
• Media Relations
• Communication Research Methods
• Theories, Roles & Models of PR
• PR and New Media
• Writing Strategy
• Globalisation & Communication OR Socio-Cultural Communication 
• Advanced PR Writing
• Introduction to Integrated Marketing Communication OR Publication for PR
• PR Campaign Planning & Management
• Statistical Analysis for Communication
• Crisis Management in PR
• Introduction to Organisational Communication OR Psychology for Communication
• Multimedia Tools for PR
• Public Relations Project I
• Public Relations Project II
• PR Practices in Malaysia
• Introduction to Corporate Communication
• Industrial Attachment

Compulsory courses:

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2, Falsafah dan Isu Semasa / Philosophy and Contemporary Issues, Critical Thinking, Bahasa Kebangsaan A, Contemporary Malaysian Issues, Co-curricular, English For Tertiary Studies, Academic English, English For Career Preparation

Entry Requirements:
Career Prospects:
  • PR Department and Consultancy
  • Ads and Marketing Firm
  • Media Companies
  • Event Management
  • Corporate Communication
  • Hospitality and Service Industries
  • Banks
  • A Myriad of Service Providers

Fees & Financial Aid:

Estimated Total Fees: RM 33,200 (Malaysian Students), RM58,500 (International Students)

The estimated total fees may vary by 10%.

For more information on fees, click here.

To find out more, click here.

  • Other scholarship

To find out more, click here.

Financial Aid

For more information on Financial aid, click here.

Contact Information:
Public Relations
Ms. Lim Siz Siz
Ext No.: 3498
Mr. Chuan Tek Pheung
Ext No.: 3498
Email: chuantp@tarc.edu.my

Contact Us


FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3583, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

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General / Programme Enquiry