Bachelor Degree
Bachelor of Public Relations (Honours)
KL KPT/JPS(R/214/6/0096)09/23
Programme Overview:
This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.
Duration:
3 Years
Intake:
May
Campus:
Kuala Lumpur Main Campus
General Progression Route:
Programme Outline:
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
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Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular
*Co-Curricular Courses can be taken in any semester of the study
Entry Requirements:
Career Prospects:
- PR Department and Consultancy
- Ads and Marketing Firm
- Media Companies
- Event Management
- Human Resources
- Hotels
- Banks
- A Myriad of Service Providers
Fees & Financial Aid:
Estimated Total Fees: RM 33,200 (Malaysian Students), RM50,300 (International Students)
The estimated total fees may vary by 10%.
For more information on fees, click here.
To find out more, click here.
- Other scholarship
To find out more, click here.
Financial Aid
- For PTPTN, click here.
- For Study Loan, click here.
For more information on Financial aid, click here.
Contact Us
FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR
TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my
OPENING HOURS
8.30am - 5.30pm
(Monday - Friday)