Bachelor Degree

Bachelor of Public Relations (Honours)


KL KPT/JPS(R/214/6/0096)09/23

 
Programme Overview:

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Duration:

3 Years 

Intake:

May

Campus:

Kuala Lumpur Main Campus

General Progression Route: 

Programme Outline:
Introduction to Mass Communication
• Introduction to Public Relations
• Public Speaking for PR
• Public Relations Strategies & Tools
• Public Relations Writing
• Public Opinion & Persuasion
• Media Law & Ethics
• Media Relations
• Communication Theories
• Communication Research Methods
• Theories, Roles & Models of PR
• PR and New Media
• Globalisation & Communication OR Socio-Cultural Communication 
• Advanced PR Writing
• Introduction to Integrated Marketing Communication
• PR Campaign Planning & Management
• Statistical Analysis for Communication
• Crisis Management in PR
• Introduction to Organisational Communication OR Psychology for Communication
• Publication for PR OR Multimedia Tools for PR
• Public Relations ProjectI
• Public Relations Project II
• PR Practices in Malaysia
• Introduction to Corporate Communication
• Industrial Attachment

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements:

Career Prospects:
  • PR Department and Consultancy
  • Ads and Marketing Firm
  • Media Companies
  • Event Management
  • Human Resources
  • Hotels
  • Banks
  • A Myriad of Service Providers

Fees & Financial Aid:

Estimated Total Fees: RM 33,200 (Malaysian Students), RM50,300 (International Students)

The estimated total fees may vary by 10%.

For more information on fees, click here.

To find out more, click here.

  • Other scholarship

To find out more, click here.

Financial Aid

For more information on Financial aid, click here.

Contact Information:
Public Relations

Ms. Lim Siz Siz
Ext No.: 3498

Mr. Chuan Tek Pheung
Ext No.: 3498
Email: chuantp@tarc.edu.my

Contact Us


FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

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