This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.
Duration:
3 Years
Intake:
YEAR 1 : JUNE (KL&PG)
YEAR 2 : JUNE (KL&PG)
*Only offered in Kuala Lumpur Campus (KL) & Penang Branch (PG)
Campus:
Kuala Lumpur Campus KL (R2/0323/6/0101A)(10/28)(MQA/
Penang Branch (N/321/6/0251)(01/25)(MQA/FA 12307)
General Progression Route:
Compulsory courses:
Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2, Falsafah dan Isu Semasa / Philosophy and Contemporary Issues, Critical Thinking, Bahasa Kebangsaan A, Contemporary Malaysian Issues, Co-curricular, English For Tertiary Studies, Academic English, English For Career Preparation
Estimated Total Fees: RM 33,200 (Malaysian Students), RM58,500 (International Students)
The estimated total fees may vary by 10%.
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Financial Aid
For more information on Financial aid, click here.
FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR
TELEPHONE: +603-41450123 / 41450100
Ext no. 3583, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my
OPENING HOURS
8.30am - 5.30pm
(Monday - Friday)