This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.
Duration:
3 Years
Intake:
May
Campus:
Kuala Lumpur Main Campus (R/321/6/0101)(10/23)(MQA/FA 3940)
Penang Branch Campus (N/321/6/0251)(01/25)(MQA/PA 12307)
General Progression Route:
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English for Tertiary Studies, Academic English, English for Career Preparation, Tamadun Islam dan Asia, Contemporary Malaysian Issues, Hubungan Etnik, Critical Thinking, *Co-curricular
*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.
Estimated Total Fees: RM 33,200 (Malaysian Students), RM53,800 (International Students)
The estimated total fees may vary by 10%.
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Financial Aid
For more information on Financial aid, click here.
FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR
TELEPHONE: +603-41450123 / 41450100
Ext no. 3583, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my
OPENING HOURS
8.30am - 5.30pm
(Monday - Friday)