Diploma

Diploma in Advertising


[formerly known as Diploma in Mass Communication (Advertising)]

Programme Overview:

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry.

Duration:

2 Years 

Intake:

JUNE & NOV

Campus:

Kuala lumpur Main Campus (R/342/4/0072)(08/23)(AA 0082)

Academic Progression:

Graduates may be admitted into Year 2 of Bachelor of Communication (Honours) in Advertising.

General Progression Route:

Programme Outline:
  • Introduction to Information Technology
  • Introduction to Mass Communication
  • Design Fundamentals
  • Introduction to Electronic Publishing
  • Mass Media and Society
  • Chinese Writing for the Mass Media OR Music Appreciation
  • Consumer Behaviour
  • Introduction to Advertising
  • Malaysia: Cultural & Religious Practices
  • Basic Photography
  • Design for Print
  • Advertising Copywriting
  • Multimedia for Advertising
  • Effects of Advertising
  • Communication Law
  • Advertising Creative Campaign
  • Media Planning
  • Measurement of Advertising Effectiveness
  • Industrial Attachment
  • Translation : BM, English & Chinese OR Translation : BM & English
  • Marketing

Compulsory courses:

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 1, Social and Work Etiquette, Bahasa Kebangsaan A, Civic Consciousness and Volunteerism, Co-curricular, English For Tertiary Studies, Academic English, Professional English

Minimum Entry Requirements:

Career Prospects:
  • Advertising Account Executive
  • Media Buyers
  • Media Planners
  • Advertising & Promotion Personnel
  • Social Media Executives
  • Brand Executives and Copywriters
  • Multimedia Content Creator
  • Copywriter
  • Market & Consumer Analyst

Fees & Financial aids:

Estimated Total Fees: RM18,300 (Malaysian Students), RM34,600 (International Students)

The estimated total fees may vary by 10%.

For more information on fees, click here.

To find out more, click here.

  • Other scholarship

To find out more, click here.

Financial Aid

For more information on Financial aid, click here.

Contact Information
Advertising
Ms. Josephine Ng Pei Yin
Ext No.: 3616
Email: ngpeiyin@tarc.edu.my
Ms. Cindy Poh Huay Yuet
Ext No.: 3744
Email: pohhy@tarc.edu.my

Contact Us


FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3583, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UMT
General / Programme Enquiry