Diploma

Diploma in Mass Communication (Advertising)


KL KPT/JPS(R/342/4/0072)08/23

 

Programme Overview:

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry.

Duration:

2 Years 

Intake:

May

Campus:

Kuala lumpur Main Campus 

Academic Progression:

Graduates may be admitted into Year 2 of Bachelor of Communication (Honours) in Advertising.

General Progression Route:

Programme Outline:
  • Introduction to Information Technology
  • Introduction to Mass Communication
  • Design Fundamentals
  • Introduction to Electronic Publishing
  • Mass Media and Society
  • Chinese Writing for the Mass Media OR Music Appreciation
  • Consumer Behaviour
  • Introduction to Advertising
  • Malaysia: Cultural & Religious Practices
  • Basic Photography
  • Design for Print
  • Advertising Copywriting
  • Multimedia for Advertising
  • Effects of Advertising
  • Communication Law
  • Advertising Creative Campaign
  • Media Planning
  • Measurement of Advertising Effectiveness
  • Industrial Attachment
  • Translation : BM, English & Chinese OR Translation : BM & English
  • Marketing

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social & Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Minimum Entry Requirements:

Note:

a) SPM holders must have at least a pass in Bahasa Malaysia and SPM holders from year 2013 onwards must have at least a pass in Sejarah.

b) Students without a credit in SPM Bahasa Malaysia are required to pass Bahasa Kebangsaan A before the award of Diploma.

c) Equivalent qualifications other than the above will be considered on a case-by-case basis.

d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirement.

Career Prospects:
  • Account Executives
  • Media Buyers
  • Media Planners
  • Advertising & Promotion Personnel
  • Social Media Executives
  • Brand Executives and Copywriters

Fees & Financial aids:

Estimated Total Fees: RM16,800 (Malaysian Students), RM30,000 (International Students)

The estimated total fees may vary by 10%.

For more information on fees, click here.

To find out more, click here.

  • Other scholarship

To find out more, click here.

Financial Aid

For more information on Financial aid, click here.

Contact Information
Advertising

Ms. Chitra A/P Muthusamy
Ext No.: 3498
Email: chitram@tarc.edu.my

Contact Us


FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
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