This programme develops students’ knowledge and practical expertise in formulating PR plans and publicity activities, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies, PR writing, media relations, integrated marketing, digital media, public opinion and public oration. Students’ experiential skills are enhanced via case studies, presentations, event and internship.
Duration:
2 Years
Intakes:
JUNE (KL/PG/PK)
Academic Progression:
Graduates may be admitted into Year 2 of Bachelor of Public Relations (Honours).
General Progression Route:
Compulsory courses:
Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 1, Social and Work Etiquette, Bahasa Kebangsaan A, Civic Consciousness and Volunteerism, Co-curricular, English For Tertiary Studies, Academic English, Professional English
Estimated Total Fees: RM18,000 (Malaysian Students), RM33,900 (International Students)
The estimated total fees may vary by 10%.
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Financial Aid
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FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR
TELEPHONE: +603-41450123 / 41450100
Ext no. 3583, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my
OPENING HOURS
8.30am - 5.30pm
(Monday - Friday)