Diploma

Diploma in Public Relations


Programme Overview:

This programme develops students’ knowledge and practical expertise in formulating PR plans and publicity activities, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies, PR writing, media relations, integrated marketing, digital media, public opinion and public oration. Students’ experiential skills are enhanced via case studies, presentations, event and internship.

Duration:

2 Years 

Intakes:

JUNE (KL/PG/PK)

Academic Progression:

Graduates may be admitted into Year 2 of Bachelor of Public Relations (Honours).

General Progression Route:

Programme Outline:
  • Fundamentals of Public Relations
  • Fundamentals of Integrated Marketing
  • Fundamentals of Communication Theories
  • Introduction to Information Technology
  • Public Oration
  • Customer Relations
  • Electronic Media Studies
  • Introduction to Electronic Publishing
  • Presentation Tactics for PR
  • Production and Publication for PR
  • Writing for the Mass Media OR *Chinese Writing for the Mass Media*is only for students with a pass in Bahasa Cina at SPM level.
  • Public Relations Writing
  • Introduction to PR Event
  • Public Opinion and Persuasion
  • Communication Law
  • Public and Media Relations
  • Introduction to Digital PR
  • Introduction to Research Methods
  • Entrepreneurship
  • Electronic Media Writing OR Media Copy Editing
  • Internship

Compulsory courses:

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 1, Social and Work Etiquette, Bahasa Kebangsaan A, Civic Consciousness and Volunteerism, Co-curricular, English For Tertiary Studies, Academic English, Professional English

Minimum  Entry Requirements:
Career Prospects:
• Public relations
• Advertising
• Marketing communication
• Events management
• Media
• Hospitality
• Customer relations
Fees & Financial aid:

Estimated Total Fees: RM18,000 (Malaysian Students), RM33,900 (International Students)

The estimated total fees may vary by 10%.

For more information on the fees, click here.

To find out more, click here.

  • Other scholarship

To find out more, click here.

Financial Aid

For more information on Financial aid, click here.

Contact Information:
Public Relations
Mr Chuan Tek Pheung
Ext No.: 3498
Email: chuantp@tarc.edu.my
Ms Lim Siz Siz
Ext No.: 3498

Contact Us


FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3583, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

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