Diploma

Diploma in Mass Communication (Public Relations)


KL KPT/JPS/(R/342/4/0073)08/23
Programme Overview:

This programme develops students’ knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies and tools, PR writing, media relations, media and advertising, public opinion and public speaking. Students’ experiential skills are enhanced via case studies, events and internship.

Duration:

2 Years 

Intakes:

May

  • Kuala lumpur Main Campus

Academic Progression:

Graduates may be admitted into Year 2 of Bachelor of Public Relations (Honours).

General Progression Route:

Programme Outline:
Introduction to Mass Communication
• Introduction to Information Technology
• Chinese Writing for Mass Media OR Introduction to Drama
• Mass Media & Society
• Introduction to Electronic Publishing
• Public Relations
• The Modern Electronic Media
• Basic Photography
• Malaysia: Cultural and Religious Practices
• Public Relations Writing
• Public Speaking
• Public Opinion & Persuasion
• Consumer Behaviour
• PR Strategies & Tools
• Public & Media Relations
• Media & Advertising
• Communication Law
• Translation: BM, English & Chinese OR Translation: BM & English
• Production and Publication
• Malaysian Constitutional Framework & Policies
• Internship

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social and Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Minimum  Entry Requirements:

Career Prospects:
Public relations
• Advertising
• Marketing communication
• Events management
• Media
• Hospitality
• Customer relations
Fees & Financial aid:

Estimated Total Fees: RM18,000 (Malaysian Students), RM29,000 (International Students)

The estimated total fees may vary by 10%.

For more information on the fees, click here.

To find out more, click here.

  • Other scholarship

To find out more, click here.

Financial Aid

For more information on Financial aid, click here.

Contact Information:
Public Relations
Ms. Lim Siz Siz
Ext No.: 3498

Mr. Chuan Tek Pheung
Ext No.: 3498
Email: chuantp@tarc.edu.my

Contact Us


FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3508, 3532
CALL/WHATSAPP US: +601110678256
FAX: 603-41423166
EMAIL : fcci@tarc.edu.my

OPENING HOURS
8.30am - 5.30pm (Monday - Friday)

Map to TAR UC
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