TAR UMT’s Final Year Bachelor of Communication (Honours) in Advertising students made a significant impact at the KL Literature & Art Fair 2024 with their innovative showcase, ‘Upcycling for a Better World.’ Held at GMBB, Kuala Lumpur, from 22 August to 16 September 2024, the event featured the students’ creative works as part of their Art Direction for Advertising course.
The students were tasked to repurpose the packaging of Julie's, a popular Malaysian biscuit brand, into functional, trendy, and practical everyday items. This initiative not only highlighted the students' artistic talent but also underscored their commitment to environmental sustainability, a core value of TAR UMT's mission to foster responsible and sustainable practices within the community.
Siti Zulaikha Nor Binti Ahmad Fauzi is one of the students who created a bucket hat. Here’s what she had to say about being part of the project:
Below are sharing from the other students about the experience in the project:
