Bachelor Degree

Bachelor of Business (Honours) in Business Analytics

Programme Overview:
This programme provides students with sound knowledge and understanding in the field of business analytics. With the core curriculum specially tailored to business analytics, data management, Big data analytics , programming and statistics. The students will be data savvy and able to apply analytics practices.
It aims to develop competent executives with appropriate skills and breadth of knowledge to support organisations' decision making based on data analytics.  

June, November and January

3 years

KL Main Campus (N/340/6/0819)(04/26)(MQA/PA 14206)


 Find out more information about Coventry University.

Programme Outline:

IT Fundamentals and Applications 
Business Communication
Quantitative Methods
Principles of Accounting
Principles of Management
Principles of Marketing
Database Management
Principles of Finance
Problem Solving and Programming
Discrete Mathematics
Business Ethics
Business Analysis & Planning
Data Science

Social Commerce
Statistics for Data Science
Management Information Systems
Data Warehouse Technology
Elective III
Data Engineering
Business Intelligence 
Big Data Analytics
Business Research
Industrial Training
Digital Marketing 
Business Metrics & Analytics
Business Analytics Project

Compulsory Courses:
English for Tertiary Studies, Academic English,  English for Career Preparation, Tamadun Islam dan Asia, Critical Thinking, Hubungan Etnik, Contemporary Malaysian Issues, Bahasa Kebangsaan A and Co-curricular.

Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Exemption and Progression:


Graduates of Bachelor of Business (Honours) in Business Analytics are able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.

Minimum Entry Requirements:



a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.

b) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.

c) Equivalent qualifications/ qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements. 

Career Prospects:

 Graduates of Bachelor of Business (Honours) in Business Analytics can seek employment in the following areas:

  • Data Analyst
  • Project Manager
  • Data Operation Analyst
  • Data Review Analyst
  • Business Analyst
  • Big Data Analyst
  • Marketing Manager/Executive
  • Market Tester/Analyst
  • Sales/ Project Executive
  • Data Assurance Associate
  • CRM Executive
Fees & Financial Aid:

Estimated Total Fees: RM34,000 (Malaysian Student), RM59,800 (International Student)

The estimated total fees may vary by 10%. 

For more information on Fees, click here.

Merit scholarship

To find out more, click here.

Other scholarship

To find out more, click here.

Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.

    Registration No. DKU023(W)
    Wholly owned by the TARC Education Foundation
    (Co. Reg. No.: 201301003979 (1033820-M))