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PAHANG BRANCH
| 1 |
Cik Tan Ying Yi
Branch Head
Lecturer
Pahang Branch
BBA (Hons) (UUM), MMktg (Curtin)
tanyy@tarc.edu.my
Major of Study/Specialization: Business Management and Administration; Marketing
Area of Interest: Consumer Behaviour; Integrated Marketing Communication; Brand Awareness; Employee Engagement; Leadership; Organizational Behaviour
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| 2 |
Puan Nur Hidayahtul Nabihah Binti Manas
Deputy Branch Head
Lecturer
Pahang Branch
BLS (Hons), LLM (UiTM)
hidayahtul@tarc.edu.my
Major of Study/Specialization: Commercial Law
Area of Interest: Law & Policy, Innovation in Teaching and Learning (Educational Games)
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| 3 |
Dr Tan Kong Woun
Associate Dean For Quality Assurance
Assistant Professor
Pahang Branch
BTM (Hons), PhD (UUM)
tankw@tarc.edu.my
Major of Study/Specialization: Agile Manufacturing/Manufacturing Flexibility/Database/Networking
Area of Interest: Industrial engineering; Agile and Lean manufacturing; CAD/CAM; production and operations management; research methodology; IoT and IR4.0 Technologies; manufacturing flexibility.
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Department of Accountancy And Business |
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Cik Aznira Binti Zakaria
Programme Leader
Lecturer
Department of Accountancy And Business, Pahang Branch
BBA (Hons), MSc (UUM), MILT
aznira@tarc.edu.my
Major of Study/Specialization: Logistics and Transportation
Area of Interest: Logistics and Transportation
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| 5 |
Puan Chong Siew Fan
Programme Leader
Lecturer
Department of Accountancy And Business, Pahang Branch
BA (Hons) (Herts.), MBA (UNITAR)
chongsf@tarc.edu.my
Major of Study/Specialization: Marketing
Area of Interest: Factors Affecting Brand Loyalty, Brand Awareness, Understanding Luxury Consumption, Understanding Consumer's Purchase Intention. Also interested in Ethics & Sustainability Topics - Corporate Social Responsibility.
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| 6 |
Puan Norhabibi Aishah Binti Shaiful Bahari
Programme Leader
Lecturer
Department of Accountancy And Business, Pahang Branch
BAcct (Hons), MSc (UNITEN)
norhabibiaishah@tarc.edu.my
Major of Study/Specialization: Accounting
Area of Interest: Sustainability, Corporate Social Responsibility, Environmental accounting
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| 7 |
Puan Norizzati Binti Bahsri
Programme Leader
Lecturer
Department of Accountancy And Business, Pahang Branch
BBA (Hons) (UPM), MEc (UKM)
norizzati@tarc.edu.my
Major of Study/Specialization: Business Management and Economics
Area of Interest: Organizational Behaviour, Leadership, Entrepreneurship, Well-Being
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| 8 |
Ts. Azian Binti Ibrahim
Lecturer
Department of Accountancy And Business, Pahang Branch
BBA (Hons), MBA (UiTM), P.Tech.
azian@tarc.edu.my
Major of Study/Specialization: Supply Chain and Logistics
Area of Interest: Sustainable Supply Chain, Low Carbon Warehouse, Logistics and Transportation, Smart Logistics, Green Logistics
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| 9 |
Cik Azura Binti Zainal
Lecturer
Department of Accountancy And Business, Pahang Branch
BBA (Hons) (UiTM), MBA (UUM)
azura@tarc.edu.my
Major of Study/Specialization: Marketing Strategy, Consumer Behavior, Business Development
Area of Interest: Holistic Marketing, Islamic Marketing, Digital Marketing, Management Issues (Organizational Behavior)
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| 10 |
Encik Lim Kah Hwi
Lecturer
Department of Accountancy And Business, Pahang Branch
BAcct (Hons) (UUM), CPA (Aust), Master candidate
khlim@tarc.edu.my
Major of Study/Specialization: Accounting of Palm Oil Plantation
Area of Interest: Accounting of Palm Oil Plantation
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| 11 |
Puan Nabilah Binti Zulkfili
Lecturer
Department of Accountancy And Business, Pahang Branch
BAcct (Hons) (UUM), MAcc (UiTM)
nabilah@tarc.edu.my
Major of Study/Specialization: Accounting
Area of Interest: Financial Accounting, Basic of Auditing
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| 12 |
Puan Nor Adilla Binti Tajarahim
Lecturer
Department of Accountancy And Business, Pahang Branch
BAcc (Hons), MBA (UiTM)
noradilla@tarc.edu.my
Major of Study/Specialization: Accounting
Area of Interest: Financial Accounting, Accounting Education
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| 13 |
Encik Nor Fadhil Helmi Bin Normadi
Lecturer
Department of Accountancy And Business, Pahang Branch
LLB (Hons) (IIUM), LLM (Mal)
norfadhilhelmi@tarc.edu.my
Major of Study/Specialization: Civil Law
Area of Interest: Jurisprudence, Law & Morality, Law & Ethics, Conveyancing Practice, Contract Drafting, Family Law, Medical Negligence, Cyber Tort, Corporate Governance
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| 14 |
Puan Norfarah Syahirah Binti Mohd Fadzilah
Lecturer
Department of Accountancy And Business, Pahang Branch
BAcct (Hons) (Mal), MAcc (UiTM)
norfarah@tarc.edu.my
Major of Study/Specialization: Auditing and Financial Reporting
Area of Interest: Corporate Governance, Shariah Auditing and Earnings Management
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| 15 |
Puan Nuruu Ain Binti Fauzi
Lecturer
Department of Accountancy And Business, Pahang Branch
DipAcc, BAcc (Hons), MAcc (UiTM)
nuruuain@tarc.edu.my
Major of Study/Specialization: Accounting
Area of Interest: Financial accounting, Cost accounting.
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| 16 |
Puan Po Hui Yee
Lecturer
Department of Accountancy And Business, Pahang Branch
BBA (Hons) (UTAR), MBA (UMP)
pohy@tarc.edu.my
Major of Study/Specialization: Business Administration and Management
Area of Interest: Organisational Behaviour, Consumer Behaviour, Human Resource Management, Leadership
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| 17 |
Puan Siti Fatiha Binti Ismail
Lecturer
Department of Accountancy And Business, Pahang Branch
BBAEComm (Hons) (KUIS), MBA (UKM)
sitifatiha@tarc.edu.my
Major of Study/Specialization: Business Administration
Area of Interest: Human Resource Management, E-Commerce, E-Marketing
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| 18 |
Cik Soon Shu Bee
Lecturer
Department of Accountancy And Business, Pahang Branch
BBA (Hons) (UUM), MA (USM), PhD candidate
soonsb@tarc.edu.my
Major of Study/Specialization: Logistics Management
Area of Interest: Supply Chain Management
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| 19 |
Dr Dalila Binti Abu Bakar
Assistant Professor
Department of Accountancy And Business, Pahang Branch
BBA (Hons) (UiTM), MSc (UUM), PhD (UPM)
dalila@tarc.edu.my
Major of Study/Specialization: Finance, Financial distress
Area of Interest: Earning management, financial distressed, derivative and stock market
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| 20 |
Dr Masni A/P Mat Dong
Assistant Professor
Department of Accountancy And Business, Pahang Branch
BOffSysMgt (Hons) (UiTM), MSc (BCU), PhD (AU)
masni@tarc.edu.my
Major of Study/Specialization: Business and Management
Area of Interest: Indigenous People Welfare,Human Development, Spatial Justice, Sustainable Development
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| 21 |
Dr Mohd Remie Bin Mohd Johan
Assistant Professor
Department of Accountancy And Business, Pahang Branch
BMgt (Hons) (USM), PhD (Mal)
mohdremie@tarc.edu.my
Major of Study/Specialization: Management, Marketing
Area of Interest: Social Media, Branding, Advertising, eCommerce.
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| 22 |
Dr Tun Norasida Binti Aziz
Assistant Professor
Department of Accountancy And Business, Pahang Branch
BEc (Hons), MBA, PhD (UUM)
tunnorasida@tarc.edu.my
Major of Study/Specialization: Economic, Business Administration, Management Performance
Area of Interest: Leadership, Balanced Scorecard Performance, Intellectual Capital Management
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Department of Computing And Information Technology |
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| 23 |
Dr Khor Hui Liang
Programme Leader
Assistant Professor
Department of Computing And Information Technology, Pahang Branch
BSc (Hons) (Coventry), MSc (Portsm), PhD (UMP)
khorhl@tarc.edu.my
Major of Study/Specialization: Digital watermarking on medical images
Area of Interest: Programming, Database Management System
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| 24 |
Encik Abdul Halim Bin Abdul Rahman
Lecturer
Department of Computing And Information Technology, Pahang Branch
BSc (Hons) (UTM), MSc (UMP)
abdulhalim@tarc.edu.my
Major of Study/Specialization: Software Development
Area of Interest: Programming, Simulation, Web Design, Serious Game Development
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| 25 |
Encik Che Akmal Bin Che Yahaya
Lecturer
Department of Computing And Information Technology, Pahang Branch
BCompSc (Hons) (UTHM), MSc (UiTM)
cheakmal@tarc.edu.my
Major of Study/Specialization: Network and Security
Area of Interest: Mobile Security, Artificial Intelligence, and Intrusion Detection System
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| 26 |
Puan Fatin Hanani Binti Hasan
Lecturer
Department of Computing And Information Technology, Pahang Branch
BSc (Hons) (UiTM), MSc (UTM), PhD candidate
fatinhanani@tarc.edu.my
Major of Study/Specialization: Mathematics and Statistics
Area of Interest: Group Theory, Operational Research
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| 27 |
Cik Mukrimah Binti Nawir
Lecturer
Department of Computing And Information Technology, Pahang Branch
BEng (Hons), MSc (UniMAP), GradEng
mukrimah@tarc.edu.my
Major of Study/Specialization: Artificial Intelligence
Area of Interest: Machine Learning, Deep Learning, Federated Learning
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| 28 |
Cik Ooi Jessie
Lecturer
Department of Computing And Information Technology, Pahang Branch
BCompSc (Hons), MSc (UMP)
ooijessie@tarc.edu.my
Major of Study/Specialization: Image Processing
Area of Interest: Watermarking, Ontology
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| 29 |
Puan Philimal Normelissa Ani Bt Abdul Malek
Lecturer
Department of Computing And Information Technology, Pahang Branch
BCompSc (UMP), MSoftEng (UTM)
philimal@tarc.edu.my
Major of Study/Specialization: Software Engineering
Area of Interest: Software Engineering
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| 30 |
Puan Shakirah Binti Saidin
Lecturer
Department of Computing And Information Technology, Pahang Branch
BCompSc (UMP), MSc (GMU)
shakirah@tarc.edu.my
Major of Study/Specialization: Software Engineering, Computer Forensics
Area of Interest: Intrusion Detection System, Machine Learning, Computer Forensics
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