Abstract
Facebook Text Delight is a feature whereby certain keywords will have different colours auto-assigned to it, heightening user expressions. However, these colours are auto-assigned and only restricted to certain words or phrases. Therefore, in this paper, we analyze the accuracy of the colour assigned and the percival of users towards the colours. We collected our data from different socio-demographic Facebook users. A survey was carried out alongside a series of posts with similar content but different colours on Facebook. Our results show that Facebook Text Delight may not reflect user’s emotions accurately.
Keywords: Facebook Text Delight, Colour Psychology, Colour Words, Colour Emotions, Text Animations
Authors
Mak Ming Yuan [1]; Choo Yun Bei [2] ; Wong Xin Jie [3] ; Loo Yee Yong [4] ; Lim Khai Yin [5]
[1][2][3][4][5] Faculty of Computing and Information Technology, Tunku Abdul Rahman University of Management and Technology, Kuala Lumpur, Malaysia
[1] makmy-pm17@student.tarc.edu.my ; [2] chooyb-pm17@student.tarc.edu.my ; [3] wongxj-pm17@student.tarc.edu.my ; [4] looyy-pm17@student.tarc.edu.my ; [5] limky@tarc.edu.my
Cite Me
Plain Text:
W.B.Tan, T.M.Lim, "Auto-Assigned Colours on Facebook: Does Facebook Text Delight Colours Reflect the User’S Emotions Correctly?," International Conference on Digital Transformation and Applications (ICDXA) 2020, 2020, pp. 202-207, doi: https://doi.org/10.56453/icdxa.2020.1026.
BibTex:
@INPROCEEDINGS{ICDXA2020T405,
author={Mak, Ming Yuan and Choo, Yun Bei and Wong, Xin Jie and Loo, Yee Yong and Lim, Khai Yin},
booktitle={International Conference on Digital Transformation and Applications (ICDXA) 2020},
title={Auto-Assigned Colours on Facebook: Does Facebook Text Delight Colours Reflect the User’S Emotions Correctly?},
year={2020},
volume={},
number={},
pages={202-207},
doi={https://doi.org/10.56453/icdxa.2020.1026}}
