Abstract
Online shopping is getting popular in Malaysia during Covid-19 pandemic and country lock down since 2020. Researches are important in inspecting this arising digital culture in Malaysia in order to encourage the participation of customers in online shopping and reduce their cognitive deficiencies in the e-commerce, thus promoting economy growth. The purpose of this study is to examine the factors of the college students adopting this digital culture – online shopping behaviour. The relationship between online advertisement, product risk, delivery risk and information security in online shopping behaviour among college students are examined. Online questionnaire is designed in Google Form and data collected is analysed using PSPP utilizing one-way ANOVA and Cohen’s f effect size. The study revealed that online advertisement, product risk, delivery risk, and information security significantly affect online shopping behaviour of college students with large effect size.
Keywords: Online shopping behaviour, Customer experience, Electronic commerce,
Perceived risks, Online advertisement
Authors
Puah Chiun Wei [1] ; Eng Weng Lam [2] ; Tan Chun Hoong [3] ; Tan Shuen Chen [4] ; Ting Tin Tin [5]
[1] Faculty of Computing and Information Technology, Tunku Abdul Rahman University of Management and Technology, Kampus Utama, Jalan Genting Kelang, 53300, Wilayah Persekutuan Kuala Lumpur, Malaysia
[5] Faculty of Information Technology, INTI International University, Negeri Sembilan, Malaysia
[5] tintin.ting@newinti.edu.my
Cite Me
Plain Text:
C.W.Puah, E.W.Lam, C.H.Tan, S.C.Tan, T.T.Ting, "Digital Culture: Online Shopping Adoption among College Students in Malaysia," International Conference on Digital Transformation and Applications (ICDXA) 2021, 2021, pp. 137-144, doi: https://doi.org/10.56453/icdxa.2021.1014.
BibTex:
@INPROCEEDINGS{ICDXA202114,
author={Puah, Chiun Wei and Eng, Weng Lam and Tan, Chun Hoong and Tan, Shuen Chen and Ting, Tin Tin},
booktitle={International Conference on Digital Transformation and Applications (ICDXA) 2021},
title={The Science of Emotion: Digital Culture: Online Shopping Adoption among College Students in Malaysia},
year={2021},
volume={},
number={},
pages={137-144},
doi={https://doi.org/10.56453/icdxa.2021.1014}}
