Pitching Session: Graduating students of TAR UC’s Bachelor of Communication (Hons) in Advertising got a taste of their first advertising pitch to The Tokyoiter Co-founder, Mr Andrew Joyce (top row, leftmost).
Advertising students under the International Advertising course were tasked to pitch their ideas and creative artworks to The Tokyoiter Co-founder, Mr Andrew Joyce.
From conceptualisation to proposal: Snippets from students’ advertising pitch deck on a regional campaign for The Tokyoiter.
Graduating students of TAR UC’s Bachelor of Communication (Hons) in Advertising got a taste of their first advertising pitch to The Tokyoiter, a project and faux magazine started by Japan-based French art director David Robert and UK-born illustrator Andrew Joyce. The Tokyoiter celebrates Tokyo and the wonderful stories of the city with creatives by illustrators that pay tribute to The New Yorker and The Parisianer.
The said pitching session with international industry professional from the United Kingdom, Andrew Joyce, who is the Co-founder of The Tokyoiter, is an initiative under the Bachelor of Communication (Hons) in Advertising programme, International Advertising course. Its aim is to expose final year students to industry feedback, critiques and practices by encouraging active discussions and collaborations with industry practitioners.
“We are extremely honoured to partner with The Tokyoiter for our students’ coursework on an advertising proposal for a regional campaign. It also creates a platform for students to present their ideas, creativity and artworks – giving them a taste of the real world of advertising in an international context,” said Ms Cindy Poh Huay Yuet, Programme Leader of the Bachelor of Communication (Hons) in Advertising programme.
At the beginning of the semester, students met Andrew via Google Meet where they were introduced to The Tokyoiter and briefed on their tasks to advertise and promote the project to audiences in the Southeast Asia region. With only a few weeks during the semester, the graduating batch of students were challenged to brainstorm, plan, create and finally pitch their ideas and artworks to Andrew.
“We worked really hard for our first advertising pitch to an international industry professional and the whole process gave us a priceless opportunity as advertising students to learn how to bring out our ideas from conceptualisation to a proposal for a regional advertising campaign,” said Chia Hui Yuan, Year 3 student of Bachelor of Communication (Hons) in Advertising.
“It was all worth it when Mr Andrew praised our work. We’ll definitely cherish this experience as it allows us to learn beyond the classroom,” she added.
This coursework partnership is in line with TAR UC’s vision in exposing students to industry feedback and practices to provide real world industry experiences in an international and local context. The course, International Advertising, also aims to provide a platform for students to understand the international scene, people, culture as well as the flow and practices of an international project.
“Excellent work from the students - I was really impressed with the ideas and creative artworks produced by these talented students from the Bachelor of Communication (Hons) in Advertising of TAR UC. I would also like to commend the programme for enabling students to gain insights from industry professionals internationally and to be able to apply the concepts that they have learnt in the classroom. Great initiative and we are happy to be part of it,” said Mr Andrew Joyce.
