Staff Directory

SME CENTRE
CHONG SHYUE CHUAN
 
Prof. Dr Chong Shyue Chuan
Director
Professor
Sme Centre
BEc (Hons), MAppStat (Mal), PhD (UTAR)
  chongshyuechuan@tarc.edu.my
Major of Study/Specialization: Akademi Profesor Malaysia (MAPM0349)
Area of Interest: Aging and Gender Studies, Consumer Behaviour, Eco-Tourism, Market Survey

PHUAH KIT TENG
 
Assoc. Prof. Dr Phuah Kit Teng
Deputy Director
Associate Professor
Sme Centre
BSc (Hons), MSc, PhD (UPM), ACIM, MSc (UUM)
  phuahkt@tarc.edu.my
Major of Study/Specialization: Agribusiness, Food Marketing, Data Analytics
Area of Interest: Agribusiness, simulation, food marketing, consumer behaviour, business analytics, eco-tourism

Administrative Office

TAN BOON SEE
 
Puan Tan Boon See
Senior Executive
Sme Centre
BSc (Hons) (UPM), Master candidate
  bstan@tarc.edu.my


        
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